A healthy beef product is
what we want to deliver to the consumer. “We believe strongly
in the health benefits of Longhorn Lean Beef,“ says Wilton,
a heart by-pass recovery patient. Our business over the years has
evolved to a point where we have a following of natural beef customers.
Carolyn and Wilton have been
raising Registered Texas Longhorn cattle for over 20 years. They have
cattle on their 20 acre home ranch at Coupland, Texas and on their
almost 300 acre working ranch near Bryan-College Station where they
keep the seed stock for the business. “We started with two bred
cows, one with a heifer calf, in 1987, on 50 unimproved acres,”
“I can’t just put a couple of cows in the pasture to watch.
I have to have a purpose. So we sat down and developed a direction.”
All along the cattle were sources for their personal meat needs; they
always had a steer in the feed lot. “We began to share the beef
products with our family and friends. We followed and promoted the
demand for healthy beef products,” Wilton said. “In 2007,”
Carolyn described the change in direction for their business, “we
decided to emphasize our healthy beef products. Rather than selling
the steers for recreational cattle, we put our requirement for strict
quality and conformation to work for us. We believe The Texas Longhorn
is a beef animal and should have the ability to put meat on its bones
and raise a calf.” The market for natural healthy products is
there and we have the inventory to supply a big local part of it.
An invitation is always open for visit to Astera Meadows Ranches.
“Plan to stay awhile when you pick up your order,” Carolyn
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